How to Price Your Home Right in a Shifting Market

It’s 2025, and while the housing market isn’t headed for a crash, the landscape is shifting fast. For sellers, this means pricing your home right is more important than ever. The right price attracts serious buyers, maximizes your return, and helps you move on to your next chapter with confidence.

Market Pricing Strategies

• Analyze comps from the 23.1% inventory rise for accurate pricing.
  With inventory up 23.1% nationwide, there’s more competition for buyers’ attention. This means looking at recent comparable sales (“comps”) is crucial—but also, pay special attention to homes that are currently on the market. What are similar homes in your area listing and selling for? Are they sitting unsold, or moving quickly? This data-driven approach helps you set a price that stands out, not just blends in.
• Adjust for local demand in 60-day markets.
  Every neighborhood has its own rhythm. In some areas, homes are selling in under 60 days; in others, it takes longer. If your local market is moving fast, you may have more room to price ambitiously. If homes are lingering, a sharper price could mean the difference between a quick sale and a long wait. Stay tuned to these micro-trends—they’re your secret weapon.

Avoiding Common Pitfalls

• Avoid overpricing, which stalls sales.
  It’s tempting to aim high, but today’s buyers are savvy and have plenty of options. Overpricing can lead to your home sitting on the market, which can make buyers wonder what’s wrong. The longer it sits, the harder it can be to get top dollar. Pricing right from the start creates urgency and excitement.
• Use professional appraisals.
  Even if you have a good sense of your home’s value, a professional appraisal gives you an unbiased, expert opinion. It’s a powerful tool for negotiation and can help you justify your price to buyers. Plus, it signals that you’re serious about selling, not just testing the waters.

Ready to price perfectly? Get a free, data-driven Comparative Market Analysis (CMA) from AXEN Realty and start your selling journey with confidence.

Request your CMA now.